Sweet Loren's Cookie Dough Success Story
Loren Castle turned a cookie stand at Brooklyn's Smorgasburg market into Sweet Loren's, a cookie dough brand now in more than 30,000 stores. After surviving Hodgkin's lymphoma at 22, she built the business slowly, then rebuilt it entirely around allergen-free recipes once customer demand made clear that was the real opportunity, reaching profitability in 2018.