How I Built This artwork
Builders + Strategy

How I Built This

Founder stories and journeys

How I Built This artwork

Nicole Bernard Dawes: Late July Snacks Story

Nicole Bernard Dawes saved Late July Snacks from collapse after her father's death by discontinuing money-losing cookies and betting everything on organic tortilla chips. The pivot took the company from $8 million to $100 million in sales within three years, before Campbell's absorbed it through a 2018 merger.

August 31, 2026 · 7 min read

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