The Knowledge Project artwork
Psychology

The Knowledge Project

Mental models + decision-making

The Knowledge Project artwork

Bill Ackman on Lucy's Recovery and the Brain Institute

Bill Ackman recounts his daughter Lucy's brain hemorrhage and the brain rehabilitation institute he built in response. He also details Pershing Square's investment checklist, its move away from short selling, and the plan to turn Howard Hughes into an insurance-driven holding company modeled on Berkshire Hathaway.

September 29, 2026 · 6 min read

The Knowledge Project artwork

Tobi Lütke: How Shopify Runs on AI Agents

Shopify CEO Tobi Lütke says AI agents like River now draft up to half the company's pull requests. But he argues machines can never take responsibility, so taste, judgment, and disciplined pruning, not raw AI output, still decide what actually gets built.

September 15, 2026 · 7 min read

The Knowledge Project artwork

Roblox CEO's Decision-Making Framework

Roblox CEO David Baszucki says his son's bipolar disorder eased within weeks of starting a ketogenic diet, after five medications and repeated hospitalizations failed. He ties his own metabolic state, tracked with a continuous glucose monitor, to decision quality, and describes destroying bureaucracy, shipping unfinished products for real feedback, and holding Robux near one cent for twenty years.

August 18, 2026 · 7 min read

The Knowledge Project artwork

Steve Jobs' Wilderness Years: NeXT and Pixar

Steve Jobs spent twelve years outside Apple, from 1985 to 1997, nearly going bankrupt at NeXT before learning to delegate and compromise. NeXT's software, built on object-oriented programming, became the base for the iPhone, while Pixar taught him to step back, and Bill Gates' $150 million rescued Apple when Jobs finally returned.

September 1, 2026 · 8 min read

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