How do you prioritize what deep work to do?

I look at my ongoing wish list and compare it to my urgent/important list. Usually there Is crossover so i choose things i normally put off and want to do, but where there’s an immediate benefit (ie: grant applications or contests or topical writing based on current events…. ) this helps me stay motivated. If nothing super urgent fits I pick that which is closest to being finished and do that. Sometimes I also look at good ideas I want to turn into art/film- and give them time just so they don’t get shelved.