When you're self-employed; you are your product, you Are the brand. You constantly edit portions of your personality that aren't working, changing yourself to fit the cituation. I'd say self-reflection and improvement are constant because liking yourself is liking your product. They are not separate. But you can control that by self-reflection and conversation. Control what you can and that's you.
I work all day. I'm a student, so i'm in school, after school i study until 9 or 10 pm, maybe until 12. But i try to chill, sleep, and read.