I’m in the market for a new eReader and can’t decide between a Kindle or a Kobo. Which do you prefer and why?

Pearl E.
I own a Kindle, but I only got it because it was the one option I had at the time. I think if I were to buy a new (or another) eReader now, however, I would opt for a Kobo, if only for my distaste for Amazon's business practices. And also Kobo's eReaders just look better.
Hendrik G.
Id just buy a used one. Ive been using my phone to read ebooks and its enough. I don’t want to pay to much because the oasis for example is way to much.