Find Your Ultimate Daily Routine and Make It Stick

Born at Duke University, Fabulous uses behavioral science to help people make smart changes and build healthy habits. Ready to take your life to the next level?
App Store - Best Apps 2018 in Self-Care
Best App Finalist in Google Play Awards
Google Material Design Award Winner
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Meet your daily coach

A coach that inspires a shift in mindset is a game-changer. Daily Coaching prepares you to win the day, every day.
Receive daily coaching

Build self-discipline

Build your resolve, believe in your inner strength, and just watch what you achieve.
Embark on a journey to achieve your goals

Create structure in your life

We'll help you add morning, afternoon and evening routines to your day to provide order and direction.
Start with small steps

Create healthy habits

Your habits sculpt the person you will become — choose them wisely.
Build healthy habits

Join a community

Live challenges will introduce you to other Fabulous users from around the world embarking on the same journey as you.
Discover a new social experience

Focus on deep work

Learn how to tune out all the noise and concentrate on the task at hand.
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Frequently Asked Questions

What is Fabulous?
Fabulous was incubated in Duke University’s Behavioral Economics Lab led by Dan Ariely. Fabulous will help you build healthy rituals into your life by employing the same method that elite athletes and successful entrepreneurs use to rise to the top of their games. And now it can take you to the top of yours.
How does Fabulous work?
Fabulous is a coach that uses insights from behavioral science to develop great habits that will enable you to live your best life. You’ll learn to create rituals (morning, afternoon, and night) that propel you towards your goals and participate in challenges that will motivate you by competing with other members and yourself.
How much does Fabulous cost?
Premium plans start at one low, fixed annual fee. No extra costs or contracts ⁠— you can stop at any time.
How do I cancel?
If Fabulous isn't right for you, you can cancel at anytime in a few clicks. There are no cancellation fees or contract – start or stop your subscription at anytime.
How does the free trial work?
  • Try us free for 7 days! If you enjoy your Fabulous trial, do nothing and your membership will automatically continue for as long as you choose to remain a member.
  • Cancel anytime before your trial ends and you won't be charged.
  • There’s no complicated contract, no cancellation fees, and no commitment. Cancel online anytime, 24 hours a day.
The Future You Awaits.
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