Meet your daily coach
A coach that inspires a shift in mindset is a game-changer. Daily Coaching prepares you to win the day, every day.

Build self-discipline
Build your resolve, believe in your inner strength, and just watch what you achieve.

Create structure in your life
We'll help you add morning, afternoon and evening routines to your day to provide order and direction.

Create healthy habits
Your habits sculpt the person you will become — choose them wisely.

Join a community
Live challenges will introduce you to other Fabulous users from around the world embarking on the same journey as you.

Focus on deep work
Learn how to tune out all the noise and concentrate on the task at hand.

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Frequently Asked Questions
What is Fabulous?
Fabulous was incubated in Duke University’s Behavioral Economics Lab led by Dan Ariely. Fabulous will help you build healthy rituals into your life by employing the same method that elite athletes and successful entrepreneurs use to rise to the top of their games. And now it can take you to the top of yours.
How does Fabulous work?
Fabulous is a coach that uses insights from behavioral science to develop great habits that will enable you to live your best life. You’ll learn to create rituals (morning, afternoon, and night) that propel you towards your goals and participate in challenges that will motivate you by competing with other members and yourself.
How much does Fabulous cost?
Premium plans start at one low, fixed annual fee. No extra costs or contracts — you can stop at any time.
How do I cancel?
If Fabulous isn't right for you, you can cancel at anytime in a few clicks. There are no cancellation fees or contract – start or stop your subscription at anytime.
How does the free trial work?
- Try us free for 7 days! If you enjoy your Fabulous trial, do nothing and your membership will automatically continue for as long as you choose to remain a member.
- Cancel anytime before your trial ends and you won't be charged.
- There’s no complicated contract, no cancellation fees, and no commitment. Cancel online anytime, 24 hours a day.