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The science of Fabulous

Fabulous is a behavior change solution that began at Duke University’s Center for Advanced Hindsight.
Our team of behavioral economists, psychologists, and data scientists are constantly improving Fabulous and finding new ways to share the benefits with more people.
Fabulous for Work was designed with a simple goal in mind: to fuel the world of work with the power of behavioral science.
Fabulous was formed with the goal to improve lives, one habit at a time.

20+ million users later

have made a positive change in their lives thanks to Fabulous
report enjoying their work more
we engage 75% of employees

Fabulous is fueling goals at work and beyond

Working with Fabulous has been great. Not only are we seeing a transformation in our corporate culture that reflects healthier and more productive employees, but they were just easy to work with! Highly recommended!
Daniela
Head of HR at Jobsity
I've come to learn that my anxiety is actually a gift and I don't want to get rid of it. Whenever you experience anxiety, it's emotional friction vs an opportunity to grow into a better, fuller version of yourself. Fabulous has helped me realize that anxiety can help me draw attention to certain things that need to be conquered.
Micah
Senior Product Designer
I was impressed with how simple, insightful, and deployable Fabulous was to our 72 locations. The Fabulous team made it all so easy to implement and the rest was a cascading effect resulting in an amazingly high participation rate. The product itself is VERY impressive - flexible, user-friendly and of the highest audio and visual quality!
Randy
CHRO
Working with Fabulous has been great. Not only are we seeing a transformation in our corporate culture that reflects healthier and more productive employees, but they were just easy to work with! Highly recommended!
Daniela
Head of HR at Jobsity
I've come to learn that my anxiety is actually a gift and I don't want to get rid of it. Whenever you experience anxiety, it's emotional friction vs an opportunity to grow into a better, fuller version of yourself. Fabulous has helped me realize that anxiety can help me draw attention to certain things that need to be conquered.
Micah
Senior Product Designer
I was impressed with how simple, insightful, and deployable Fabulous was to our 72 locations. The Fabulous team made it all so easy to implement and the rest was a cascading effect resulting in an amazingly high participation rate. The product itself is VERY impressive - flexible, user-friendly and of the highest audio and visual quality!
Randy
CHRO