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The science of Fabulous

Fabulous is a behavior change solution that began at Duke University’s Center for Advanced Hindsight.
Our team of behavioral economists, psychologists, and data scientists are constantly improving Fabulous and finding new ways to share the benefits with more people.
Fabulous for Work was designed with a simple goal in mind: to fuel the world of work with the power of behavioral science.
Fabulous was formed with the goal to improve lives, one habit at a time.

20+ million users later

have made a positive change in their lives thanks to Fabulous
report enjoying their work more
we engage 75% of employees

Fabulous is fueling goals at work and beyond

Working with Fabulous has been great. Not only are we seeing a transformation in our corporate culture that reflects healthier and more productive employees, but they were just easy to work with! Highly recommended!
Daniela
Head of HR at Jobsity
I have been in sales for 30 years now. I have a really demanding job that requires a lot of high energy and focus. Fabulous has helped me synchronize my morning routine to make the most out of every day.
Robin
Sales Executive
Fabulous has helped me get clear and focused so I can produce flow state quality work every day.
Emma
Personal Coach and Entrepreneur
Working with Fabulous has been great. Not only are we seeing a transformation in our corporate culture that reflects healthier and more productive employees, but they were just easy to work with! Highly recommended!
Daniela
Head of HR at Jobsity
I have been in sales for 30 years now. I have a really demanding job that requires a lot of high energy and focus. Fabulous has helped me synchronize my morning routine to make the most out of every day.
Robin
Sales Executive
Fabulous has helped me get clear and focused so I can produce flow state quality work every day.
Daniela
Head of HR at Jobsity