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Built by behavior change experts to transform your life

Based on your responses, struggles with organization impact your productivity. Here, you’ll learn ways to improve focus and make progress on tasks.

Productivity

Emotion
Regulation

Structure

Relationships

Born at the Duke University Center for Advanced Hindsight

96% of users have changed their lives
for the better

Join a community of
37 million strong…
and growing!

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

emotional health

Doing great

Right on Track

Could be better

We were born at the Duke University Center for Advanced Hindsight

96% of users have changed their lives for the better

We are 30 million strong

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Built by behavior change experts to transform your life

's Contract

I, , commit to living a life that aligns with my core values.

I will strive to overcome my fears and distractions, using them as motivation to build a life of purpose and fulfillment.

Commit by clicking the button below. Science shows belief in change aids goal success.

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Based on your answers,
We predict you’ll be

{{desired weight}} in {{goal-reach-date}} weeks

Goal
{{desired weight}}

Good news! According to Shape users like yourself, it seems likely that you will successfully achieve your weight loss goal.

Now tell us about your eating habits in order to determine if you can achieve your goal even sooner.

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Born in the lab

Shape is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

We’ve sat on the top charts of Apple and Google Best Health+Wellness Apps.

Play Store: Best App Finalist

Apple: Best Self Care App

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-
winning

We’ve set on the top charts as Apple and Google Best Self Care Apps.

of users say Fabulous has changed their lives

As featured in

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You’re embarking on this journey to build more

Strength

Fitness

Right on track

Support system

Right on Track

Mindfulness

Could be better

Productivity

Could be better

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We were born at the Duke University Center for Advanced Hindsight

We are 30 million strong

96% of users have changed their lives for the better

Not magic. Just science.

“With Fabulous I successfully developed morning and evening routines and I can’t imagine my life without them nowadays”

Dovile Litvinaviciute

“I’m able to see a dramatic difference between now and when I started”

Kelly Jones

“ It’s the only app that manages to truly transform my life. No other app comes even close to Fabulous in regards to improving my general wellbeing”

Benjamin Harling

Play Store: Best App Finalist

Apple: Best Self Care App

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Built by behavior-change experts

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What is behavioral science?

Behavioral Science seeks to understand why you behave the way you do. It also provides solutions to help you follow through on your good intentions.

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30M

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Pick your streak goal!

You'll be 4 times more likely to complete the course

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

Welcome to Fabulous! Mountains are cornerstones to build your Fabulous self. Adventure through 3 levels to master these Mountains.

The Mountains

This is a journey into the foreign lands of your mind to discover and destroy limiting beliefs.

First Mountain - The Foundation

Second Mountain - The Struggle

Third Mountain - The Fountain

The Return

Once you’ve worked on yourself, the next step is to open yourself up to community.

The Passages

You can break away from your journey through The Mountains or The Return at any point to challenge yourself with one of our handcrafted journeys.

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Not magic. Just science.

Built by behavior change experts to transform your life

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Built by Behavioral Economists

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Award-winning

Born in the lab

Seven years strong

We’ve set on the top charts as Apple and Google Best Self Care Apps.

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Apple: Best Self Care App

Play Store: BestApp Finalist

Née en laboratoire

Fabulous est une solution de changement comportemental créée par les chefs de file du domaine et qui a incubé au Center for Advanced Hindsight de l'Université de Duke aux Etats-Unis.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Conseillers de renom

Built by Behavioral Economists

Dan Ariely, auteur de Predictably Irrational, James B. Duke, professeur d'économie comportementale, et notre rédacteur en chef est le co-fondateur du programme Psychology One à Stanford.

Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Application primée

Born in the lab

Seven years strong

Nous nous sommes classés parmi les meilleures applications de bien-être auprès d'Apple et Google.

We’ve set on the top charts as Apple and Google Best Self Care Apps.

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Apple : meilleure application de bien-être

Play Store : finaliste pour la place de meilleure application

Im Labor entwickelt

Fabulous ist eine zuverlässige Lösung für Verhaltensänderung, die von führenden Experten im Feld am Center for Advanced Hindsight der Duke University entwickelt wurde.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Anerkannte Berater

Built by Behavioral Economists

Dan Ariely, der Autor von "Predictably Irrational", James B. Duke, Professor für Verhaltensforschung sowie unser Haupt-Erzähler, der Gründer des "Psychology One"-Programm an der Universität Stanford.

Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Preisgekrönt

Born in the lab

Seven years strong

Wir haben die Spitze der App-Ranglisten für Apple und Google in der Kategorie "Beste Apps für Selbstfürsorge" erreicht

We’ve set on the top charts as Apple and Google Best Self Care Apps.

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Apple: Beste App im Bereich Selbstfürsorge

Play Store: Finalist in der Kategorie "Beste App"

Nacido en un laboratorio

Fabulous es una solución consolidada para el cambio de comportamiento creada por líderes en el campo e incubada en el Center for Advanced Hindsight de Duke University.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Personas de renombre que la recomiendan

Built by Behavioral Economists

Dan Ariely, autor de Predictably Irrational, James B. Duke, profesor de universidad de economía conductual, y nuestro redactor jefe, que es el socio fundador del programa Psychology One en Stanford.

Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Galardonada

Born in the lab

Seven years strong

Hemos logrado liderar en las clasificaciones de las mejores apps de Cuidado Personal en Apple y Google.

We’ve set on the top charts as Apple and Google Best Self Care Apps.

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Apple: Mejor app de cuidado personal

Play Store: Finalista para la mejor app

Nascido no laboratório

Fabulous é uma solução robusta de mudança de comportamento construída por líderes no campo e incubada no Centro de Retrospectiva Avançada da Duke University.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Conselheiros renomados

Built by Behavioral Economists

Dan Ariely, autor de Previsivelmente Irracional, James B. Duke, professor de economia comportamental e nosso contador de histórias-chefe, é o cofundador do Programa Psychology One, da Stanford.

Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Prêmios conquistados

Born in the lab

Seven years strong

Ficamos no topo das paradas como os melhores aplicativos de autocuidado da Apple e do Google.

We’ve set on the top charts as Apple and Google Best Self Care Apps.

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Apple: o melhor aplicativo de autocuidado

Play Store: finalista de melhor aplicativo

As featured in

Comme on peut le voir sur

Bekannt durch

Como aparece en

Destaque na(o)

5-star ratings across play and
app store

96% of users say Fabulous has changed their lives for the better

Fabulous is 30 Million
users strong

5 étoiles sur play store
et app store

96% des utilisateurs disent que Fabulous a amélioré leur vie

Fabulous est utilisées pas 30 millions d'utilisateurs

5 Sterne-Bewertungen im Play
und App Store

96 % aller Nutzer sagen, Fabulous hat ihr Leben zum Besseren verändert

Fabulous hat starke
30 Millionen Nutzer

Reseñas de 5 estrellas en play store
y app store

El 96 % de los usuarios aseguran que Fabulous ha mejorado sus vidas

Fabulous tiene
30 millones de usuarios

Classificações de 5 estrelas
no Google Play e na App Store

96% dos usuários dizem que o Fabulous mudou suas vidas para melhor

O Fabulous tem
30 milhões de usuários

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Investing in your inner self

Strengthen your connection

Investing in your inner self

Letting the creativity flow

Living a healthier life

Being in the moment

You’re embarking on this journey to build more

Strength

Fitness

Doing great

Support system

Right on Track

Mindfulness

Could be better

Productivity

Could be better

We were born at the Duke University Center for Advanced Hindsight

We are 30 million strong

96% of users have changed their lives for the better

Not magic. Just science.

Thank you!

Oops! Something went wrong while submitting the form.

Continue

Not magic. Just science.

Benjamin Harling shared a win in Get motivated
10 Jan, 2021

I nearly didn't share this as my mind is saying... 'what's the big deal... you use to exercise a lot and you let it slip' but... I have decided to share as I'm back on it and it feels great.

And... I've realised this is my main issue - I don't give myself credit for what I do achieve. So I am being loud and proud. (Notice myself cringing as I type this - mind now saying "who do you think you are!" But it's good to celebrate right?

those little steps... running kit by the side of the bed, trainers by the front door, a commitment to a friend to meet at a certain time and coffee together after to celebrate have all really helped.

It all started with a glass of water

Dovile Litvinaviciute shared a win in Self- Discipline
02 Dec, 02:27 PM

30kg difference. The first 10kg were from an unhealthy place. But post diagnosis, and armed with new meds, I was able to see things more subjectively. I started walking to enjoy the fresh air, Jumping on the trampoline with luke. Eating when my body told me to eat and trying to give it food it deserves.

Weight loss aside, take note of my eyes. I was so, bitterly depressed, and now I see joy and hope for the future.
‍
Pure, unadulterated happiness.

This is the only body I get and I love it.

You are never alone on your journey

We will introduce you to other people from around the world embarking on the same journey as you. You’ll get support as you embark on your journey.

Not magic. Just science.

“I’m able to see a dramatic difference between now and when I started.” Kelly Jones

“Je peux voir une différence énorme entre aujourd'hui et le jour où j'ai commencé.” Kelly Jones

“Ich sehe einen dramatischen Unterschied zwischen heute und meinen Anfängen.” Kelly Jones

“Puedo observar una tremenda diferencia entre cuando empecé y ahora.” Kelly Jones

“Consigo ver uma grande diferença entre agora e quando comecei.” Kelly Jones

“With Fabulous I successfully developed morning and evening routines and I can’t imagine my life without them nowadays.” Dovile Litvinaviciute

“Grâce à Fabulous, j'ai réussi à développer des routines le matin et le soir et je ne peux pas imaginer ma vie sans elles à présent.” Dovile Litvinaviciute

“Mit Fabulous konnte ich erfolgreich meine Morgen- und Abendroutinen aufbauen, ohne die ich mir mein Leben nicht mehr vorstellen kann.” Dovile Litvinaviciute

“Con Fabulous he creado rutinas para la mañana y para la noche con éxito y no puedo imaginar mi vida sin ellas.” Dovile Litvinaviciute

“Com o Fabulous desenvolvi com sucesso rotinas matinais e noturnas sem as quais não consigo mais imaginar minha vida.” Dovile Litvinaviciute

“It’s the only app that manages to truly transform my life. No other app comes even close to Fabulous in regards to improving my general wellbeing”Benjamin Harling

“C’est la seule application qui parvient vraiment à transformer ma vie. Quand il s'agit d'améliorer mon bien-être global, aucune autre application n'arrive à la hauteur de Fabulous.”Benjamin Harling

“Die einzige App, der wirklich gelungen ist, mein Leben zu verändern. Keine andere App kommt auch nur dem Nahe, wie Fabulous mein Wohlbefinden verbessert.”Benjamin Harling

“Es la única app con la que verdaderamente puedo transformar mi vida. No hay ninguna otra app que se parezca a Fabulous a la hora de mejorar mi bienestar general.”Benjamin Harling

“É o único aplicativo que realmente conseguiu transformar minha vida. Nenhum outro aplicativo chega perto de como o Fabulous melhora o meu bem-estar.”Benjamin Harling

Not magic. Just science.

Built by behavior change experts to transform your life

Those without a structured routine

Those with
a structured routine

Not magic. Just science.

Practice Gratitude

Pratiquer la gratitude

Dankbarkeit üben

Mostrar agradecimiento

Praticar a gratidão

Exercise

Faire de l'exercice

Sport

Hacer ejercicio

Exercitar-se

Self-Affirmation

Affirmation de soi

Selbstaffirmationen

Autoafirmarse

Autoafirmações

Meditate

Méditation

Meditation

Meditar

Disconnect & Unplug The Night Before

Se déconnecter et tout débrancher le soir

Nachts abschalten und Geräte ausschalten

Desconectar la noche de antes

Desconectar na noite anterior

Breathe

Respirer

Atemübungen

Respirar

Drink Water

Boire de l'eau

Wasser trinken

Beber agua

Beber água

Healthy Habits

Habitudes saines

Gesunde Gewohnheiten

Hábitos saludables

Hábitos saudáveis

To-do List

Liste de choses à faire

To-Do-Liste

Lista de cosas que hacer

Lista de tarefas

Practice Gratitude

Exercise

Self-Affirmation

Meditate

Disconnect & Unplug The Night Before

Breathe

Drink Water

Todo List

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

As featured on:

Comme on peut le voir sur:

Bekannt durch:

Como publicado en:

Destaque na(o):

Not magic. Just science.

Practice Gratitude

Exercise

Self-Affirmation

Meditate

Disconnect & Unplug The Night Before

Breathe

Feeling Energized

Eat Healthy

Being Productive

Practice Gratitude

Exercise

Self-Affirmation

Meditate

Disconnect & Unplug The Night Before

Breathe

Drink Water

Todo List

Not magic. Just science.

Built by behavior change experts to transform your life

Those without a structured routine

Those with
a structured routine

“In 3 months of using Fabulous, I started running everyday, eating better, and sleeping well.”

Lingga

* results can vary depending on individual

Not magic. Just science.

Built by behavior change experts to transform your life

Investing in your inner self

Strengthen your connection

Improving your productivity

This is some text inside of a div block.

Living a healthier life

Being in the moment

Not magic. Just science.

Built by behavior change experts to transform your life

Investing in your inner self

Strengthen your connection

Improving your productivity

Letting the creativity flow

Living a healthier life

Being in the moment

Built by behavior change experts to transform your life

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Building your plan...

Création de votre plan en cours...

Wir erstellen deinen Plan

Diseñamos tu plan...

Creando tu plan.

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Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

We’ve set on the top charts as Apple and Google Best Self Care Apps.

Apple: Best Self Care App

Play Store: BestApp Finalist

As featured in

30 million users can't be wrong

96% of users say Fabulous has changed their lives

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

We’ve set on the top charts as Apple and Google Best Self Care Apps.

Apple: Best Self Care App

Play Store: BestApp Finalist

As featured in

30 million users can't be wrong

96% of users say Fabulous has changed their lives

Continue

Built by behavior change experts to transform your life

Continue

Now that we know you better,
We predict you’ll be

{{desired weight}} by {{goal-reach-date}} weeks

Goal
{{desired weight}}

Based on your goals and what we know about your lifestyle so far, your personalized plan looks somewhat similar to ...

Lingaa

lost 30 lb in 12 weeks

I've been a couch potato my whole life and got very sick on my Birthday. Since then I decided that I need to live long enough to walk my daughter down the aisle. I started running everyday, eating better, and sleeping well.

It was not easy. Shit happens and life give you lemons all the time. I’ve faced a lot of naysayers, mind weeds, and there were days where you just want to break down and cry. I kept pushing, and happy to say that I’ve transformed myself - not only my body, but also my state of mind – and helped inspire the people around me.

Born in the lab

We're a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

Our apps have sat on the top charts of Apple and Google Best Health+Wellness Apps.

Apple: Best Self Care App

Play Store: Best App Finalist

Start building a healthy relationship with the food you consume

We predict you’ll be

{{desired weight}} in {{goal-reach-date}} weeks

Goal
{{desired weight}}

Chantelle

I've transformed my life

I would strongly recommend this app for anyone struggling with developing healthy habits. I've struggled with the most basic habits over the years: exercising, eating healthy, and struggling to manage a full time job whilst studying at uni.

Over the past couple of months using this app, I have gradually transformed my personal life from complete chaos to stability. It is not immediate, but is very effective and I look forward to my continual progression.

Start building a healthy relationship with the food you consume

Lorem ipsum headline

Born in the lab

[PLACEHOLDER] is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.