Not magic. Just science.

Built by behavior change experts to transform your life

Based on your responses, struggles with organization impact your productivity. Here, you’ll learn ways to improve focus and make progress on tasks.
Productivity
65
Emotion
Regulation
32
Structure
91
Relationships
65
Born at the Duke University Center for Advanced Hindsight
96% of users have changed their lives
for the better
Join a community of
37 million
strong…
and growing!

Not magic. Just science.

Built by behavior change experts to transform your life

emotional health

Doing great
Right on Track
Could be better
Could be better

Not magic. Just science.

Built by behavior change experts to transform your life

's Contract

I, , commit to living a life that aligns with my core values.

I will strive to overcome my fears and distractions, using them as motivation to build a life of purpose and fulfillment.
Commit by clicking the button below. Science shows belief in change aids goal success.
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Built by behavior change experts to transform your life

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Based on your answers,
We predict you’ll be
{{desired weight}} in {{goal-reach-date}} weeks
Goal
{{desired weight}}

Chantelle

Lost 30 lb in 12 weeks

Good news! According to Shape users like yourself, it seems likely that you will successfully achieve your weight loss goal.

Now tell us about your eating habits in order to determine if you can achieve your goal even sooner.

Not magic. Just science.

Born in the lab

Shape is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

We’ve sat on the top charts of Apple and Google Best Health+Wellness Apps.

Play Store: Best App Finalist

Apple: Best Self Care App

Not magic. Just science.

Built by behavior change experts to transform your life

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Built by behavior change experts to transform your life

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Not magic. Just science.

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Not magic. Just science.

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

As featured on:

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Not magic. Just science.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-
winning

We’ve set on the top charts as Apple and Google Best Self Care Apps.

of users say Fabulous has changed their lives

As featured in

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Not magic. Just science.

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You’re embarking on this journey to build more

Strength

Fitness
Right on track
Support system
Right on Track
Mindfulness
Could be better
Productivity
Could be better
Continue

Not magic. Just science.

“With Fabulous I successfully developed morning and evening routines and I can’t imagine my life without them nowadays”

Dovile Litvinaviciute

“I’m able to see a dramatic difference between now and when I started”

Kelly Jones

“ It’s the only app that manages to truly transform my life. No other app comes even close to Fabulous in regards to improving my general wellbeing”

Benjamin Harling

Play Store: Best App Finalist

Apple: Best Self Care App

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Built by behavior-change experts

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What is behavioral science?

Behavioral Science seeks to understand why you behave the way you do. It also provides solutions to help you follow through on your good intentions.

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Not magic. Just science.

Built by behavior-change experts
30M
30M

Not magic. Just science.

Built by behavior-change experts

The Fabulous

Pick your streak goal!

You'll be 4 times more likely to complete the course

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Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
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Not magic. Just science.Not magic. Just science.
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Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Not magic. Just science.Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Not magic. Just science.
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life
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Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life

Not magic. Just science.

Built by behavior change experts to transform your life
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Welcome to Fabulous! Mountains are cornerstones to build your Fabulous self. Adventure through 3 levels to master these Mountains.

During the Foundation Mountain, you build up the basics. Exercise, meditation, productivity, and healthy eating are the foundation beneath everything else.

During the second Mountain, you strengthen each habit and dive deeper into your mind. You take a close look at what drives you and what you want out of life.

The Third Mountain is about using philosophy as a compass to navigate life.

The Mountains

This is a journey into the foreign lands of your mind to discover and destroy limiting beliefs.
First Mountain - The Foundation
Second Mountain - The Struggle
Third Mountain - The Fountain

The Return

Once you’ve worked on yourself, the next step is to open yourself up to community.

The Passages

You can break away from your journey through The Mountains or The Return at any point to challenge yourself with one of our handcrafted journeys.
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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The Fabulous

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Built by Behavioral Economists

Built by Behavioral Economists

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Award-winning

Born in the lab

Seven years strong

We’ve set on the top charts as Apple and Google Best Self Care Apps.
We’ve set on the top charts as Apple and Google Best Self Care Apps.
In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.
Apple: Best Self Care App
Play Store: BestApp Finalist

Née en laboratoire

Fabulous est une solution de changement comportemental créée par les chefs de file du domaine et qui a incubé au Center for Advanced Hindsight de l'Université de Duke aux Etats-Unis.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Conseillers de renom

Built by Behavioral Economists

Built by Behavioral Economists

Dan Ariely, auteur de Predictably Irrational, James B. Duke, professeur d'économie comportementale, et notre rédacteur en chef est le co-fondateur du programme Psychology One à Stanford.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Application primée

Born in the lab

Seven years strong

Nous nous sommes classés parmi les meilleures applications de bien-être auprès d'Apple et Google.
We’ve set on the top charts as Apple and Google Best Self Care Apps.
In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.
Apple : meilleure application de bien-être
Play Store : finaliste pour la place de meilleure application

Im Labor entwickelt

Fabulous ist eine zuverlässige Lösung für Verhaltensänderung, die von führenden Experten im Feld am Center for Advanced Hindsight der Duke University entwickelt wurde.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Anerkannte Berater

Built by Behavioral Economists

Built by Behavioral Economists

Dan Ariely, der Autor von "Predictably Irrational", James B. Duke, Professor für Verhaltensforschung sowie unser Haupt-Erzähler, der Gründer des "Psychology One"-Programm an der Universität Stanford.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Preisgekrönt

Born in the lab

Seven years strong

Wir haben die Spitze der App-Ranglisten für Apple und Google in der Kategorie "Beste Apps für Selbstfürsorge" erreicht
We’ve set on the top charts as Apple and Google Best Self Care Apps.
In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.
Apple: Beste App im Bereich Selbstfürsorge
Play Store: Finalist in der Kategorie "Beste App"

Nacido en un laboratorio

Fabulous es una solución consolidada para el cambio de comportamiento creada por líderes en el campo e incubada en el Center for Advanced Hindsight de Duke University.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Personas de renombre que la recomiendan

Built by Behavioral Economists

Built by Behavioral Economists

Dan Ariely, autor de Predictably Irrational, James B. Duke, profesor de universidad de economía conductual, y nuestro redactor jefe, que es el socio fundador del programa Psychology One en Stanford.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Galardonada

Born in the lab

Seven years strong

Hemos logrado liderar en las clasificaciones de las mejores apps de Cuidado Personal en Apple y Google.
We’ve set on the top charts as Apple and Google Best Self Care Apps.
In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.
Apple: Mejor app de cuidado personal
Play Store: Finalista para la mejor app

Nascido no laboratório

Fabulous é uma solução robusta de mudança de comportamento construída por líderes no campo e incubada no Centro de Retrospectiva Avançada da Duke University.

Seven years strong

In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Conselheiros renomados

Built by Behavioral Economists

Built by Behavioral Economists

Dan Ariely, autor de Previsivelmente Irracional, James B. Duke, professor de economia comportamental e nosso contador de histórias-chefe, é o cofundador do Programa Psychology One, da Stanford.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.
Our team of five behavioral economists iterate on and expand the platform every day to generate lasting and meaningful engagement.

Prêmios conquistados

Born in the lab

Seven years strong

Ficamos no topo das paradas como os melhores aplicativos de autocuidado da Apple e do Google.
We’ve set on the top charts as Apple and Google Best Self Care Apps.
In serving tens of millions over nearly a decade, we’ve optimized our system for applying structure and balance to improve everyday life.
Apple: o melhor aplicativo de autocuidado
Play Store: finalista de melhor aplicativo
As featured in
Comme on peut le voir sur
Bekannt durch
Como aparece en
Destaque na(o)
5-star ratings across play and
app store
96% of users say Fabulous has changed their lives for the better
Fabulous is 30 Million
users strong
5 étoiles sur play store
et app store
96% des utilisateurs disent que Fabulous a amélioré leur vie
Fabulous est utilisées pas 30 millions d'utilisateurs
5 Sterne-Bewertungen im Play
und App Store
96 % aller Nutzer sagen, Fabulous hat ihr Leben zum Besseren verändert
Fabulous hat starke
30 Millionen Nutzer
Reseñas de 5 estrellas en play store
y app store
El 96 % de los usuarios aseguran que Fabulous ha mejorado sus vidas
Fabulous tiene
30 millones de usuarios
Classificações de 5 estrelas
no Google Play e na App Store
96% dos usuários dizem que o Fabulous mudou suas vidas para melhor
O Fabulous tem
30 milhões de usuários
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The FabulousThe Fabulous

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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The FabulousThe Fabulous

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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You’re embarking on this journey to build more

Strength

Fitness
Doing great
Support system
Right on Track
Mindfulness
Could be better
Productivity
Could be better
Continue
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
The FabulousThe Fabulous
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
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Not magic. Just science.
Not magic. Just science.
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Not magic. Just science.
Not magic. Just science.
Benjamin Harling shared a win in Get motivated
10 Jan, 2021
I nearly didn't share this as my mind is saying... 'what's the big deal... you use to exercise a lot and you let it slip' but... I have decided to share as I'm back on it and it feels great.  And... I've realised this is my main issue - I don't give myself credit for what I do achieve. So I am being loud and proud. (Notice myself cringing as I type this - mind now saying "who do you think you are!"  But it's good to celebrate right?  those little steps... running kit by the side of the bed, trainers by the front door, a commitment to a friend to meet at a certain time and coffee together after to celebrate have all really helped.

It all started with a glass of water
Dovile Litvinaviciute shared a win in Self- Discipline
02 Dec, 02:27 PM
30kg difference. The first 10kg were from an unhealthy place. But post diagnosis, and armed with new meds, I was able to see things more subjectively. I started walking to enjoy the fresh air, Jumping on the trampoline with luke. Eating when my body told me to eat and trying to give it food it deserves.

Weight loss aside, take note of my eyes. I was so, bitterly depressed, and now I see joy and hope for the future.

Pure, unadulterated happiness.

This is the only body I get and I love it.

You are never alone on your journey

We will introduce you to other people from around the world embarking on the same journey as you. You’ll get support as you embark on your journey.
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
“I’m able to see a dramatic difference between now and when I started.” Kelly Jones
“Je peux voir une différence énorme entre aujourd'hui et le jour où j'ai commencé.” Kelly Jones
“Ich sehe einen dramatischen Unterschied zwischen heute und meinen Anfängen.” Kelly Jones
“Puedo observar una tremenda diferencia entre cuando empecé y ahora.” Kelly Jones
“Consigo ver uma grande diferença entre agora e quando comecei.” Kelly Jones
“With Fabulous I successfully developed morning and evening routines and I can’t imagine my life without them nowadays.” Dovile Litvinaviciute
“Grâce à Fabulous, j'ai réussi à développer des routines le matin et le soir et je ne peux pas imaginer ma vie sans elles à présent.” Dovile Litvinaviciute
“Mit Fabulous konnte ich erfolgreich meine Morgen- und Abendroutinen aufbauen, ohne die ich mir mein Leben nicht mehr vorstellen kann.” Dovile Litvinaviciute
“Con Fabulous he creado rutinas para la mañana y para la noche con éxito y no puedo imaginar mi vida sin ellas.” Dovile Litvinaviciute
“Com o Fabulous desenvolvi com sucesso rotinas matinais e noturnas sem as quais não consigo mais imaginar minha vida.” Dovile Litvinaviciute
“It’s the only app that manages to truly transform my life. No other app comes even close to Fabulous in regards to improving my general wellbeing”Benjamin Harling
“C’est la seule application qui parvient vraiment à transformer ma vie. Quand il s'agit d'améliorer mon bien-être global, aucune autre application n'arrive à la hauteur de Fabulous.”Benjamin Harling
“Die einzige App, der wirklich gelungen ist, mein Leben zu verändern. Keine andere App kommt auch nur dem Nahe, wie Fabulous mein Wohlbefinden verbessert.”Benjamin Harling
“Es la única app con la que verdaderamente puedo transformar mi vida. No hay ninguna otra app que se parezca a Fabulous a la hora de mejorar mi bienestar general.”Benjamin Harling
“É o único aplicativo que realmente conseguiu transformar minha vida. Nenhum outro aplicativo chega perto de como o Fabulous melhora o meu bem-estar.”Benjamin Harling
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Those without a structured routine
Those with
a structured routine
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Practice Gratitude
Pratiquer la gratitude
Dankbarkeit üben
Mostrar agradecimiento
Praticar a gratidão
Exercise
Faire de l'exercice
Sport
Hacer ejercicio
Exercitar-se
Self-Affirmation
Affirmation de soi
Selbstaffirmationen
Autoafirmarse
Autoafirmações
Meditate
Méditation
Meditation
Meditar
Meditar
Disconnect & Unplug The Night Before
Se déconnecter et tout débrancher le soir
Nachts abschalten und Geräte ausschalten
Desconectar la noche de antes
Desconectar na noite anterior
Breathe
Respirer
Atemübungen
Respirar
Respirar
Drink Water
Boire de l'eau
Wasser trinken
Beber agua
Beber água
Healthy Habits
Habitudes saines
Gesunde Gewohnheiten
Hábitos saludables
Hábitos saudáveis
To-do List
Liste de choses à faire
To-Do-Liste
Lista de cosas que hacer
Lista de tarefas
Practice Gratitude
Exercise
Self-Affirmation
Meditate
Disconnect & Unplug The Night Before
Breathe
Drink Water
Todo List
Continue
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Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
The FabulousThe Fabulous
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
As featured on:
Comme on peut le voir sur:
Bekannt durch:
Como publicado en:
Destaque na(o):
As featured on
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Practice Gratitude
Exercise
Self-Affirmation
Meditate
Disconnect & Unplug The Night Before
Breathe
Feeling Energized
Eat Healthy
Being Productive
Practice Gratitude
Exercise
Self-Affirmation
Meditate
Disconnect & Unplug The Night Before
Breathe
Drink Water
Todo List
Continue
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Those without a structured routine
Those with
a structured routine
“In 3 months of using Fabulous, I started running everyday, eating better, and sleeping well.”
Lingga
* results can vary depending on individual
* results can vary depending on individual
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The FabulousThe Fabulous

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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The FabulousThe Fabulous

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Not magic. Just science.

Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Not magic. Just science.
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
The Fabulous
Building your plan...
Création de votre plan en cours...
Wir erstellen deinen Plan
Diseñamos tu plan...
Creando tu plan.

Not magic. Just science.

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Not magic. Just science.

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Not magic. Just science.

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Not magic. Just science.

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The Fabulous

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

We’ve set on the top charts as Apple and Google Best Self Care Apps.
Apple: Best Self Care App
Play Store: BestApp Finalist

As featured in

30 million users can't be wrong

96% of users say Fabulous has changed their lives

Born in the lab

Fabulous is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight.

Renowned Advisors

Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.

Award-winning

We’ve set on the top charts as Apple and Google Best Self Care Apps.
Apple: Best Self Care App
Play Store: BestApp Finalist

As featured in

30 million users can't be wrong

96% of users say Fabulous has changed their lives

Continue
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
Built by behavior change experts to transform your life
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Start building a healthy relationship with the food you consume
Now that we know you better,
We predict you’ll be
{{desired weight}} by {{goal-reach-date}} weeks
Goal
{{desired weight}}
Based on your goals and what we know about your lifestyle so far, your personalized plan looks somewhat similar to ...
Lingaa
lost 30 lb in 12 weeks
I've been a couch potato my whole life and got very sick on my Birthday. Since then I decided that I need to live long enough to walk my daughter down the aisle. I started running everyday, eating better, and sleeping well.

It was not easy. Shit happens and life give you lemons all the time. I’ve faced a lot of naysayers, mind weeds, and there were days where you just want to break down and cry. I kept pushing, and happy to say that I’ve transformed myself - not only my body, but also my state of mind – and helped inspire the people around me.
Born in the lab
We're a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight
Renowned Advisors
Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.
Award-winning
Our apps have sat on the top charts of Apple and Google Best Health+Wellness Apps.
Apple: Best Self Care App
Play Store: Best App Finalist
Start building a healthy relationship with the food you consume
We predict you’ll be
{{desired weight}} in {{goal-reach-date}} weeks
Goal
{{desired weight}}
Chantelle
I've transformed my life
I would strongly recommend this app for anyone struggling with developing healthy habits. I've struggled with the most basic habits over the years: exercising, eating healthy, and struggling to manage a full time job whilst studying at uni.

Over the past couple of months using this app, I have gradually transformed my personal life from complete chaos to stability. It is not immediate, but is very effective and I look forward to my continual progression.
Start building a healthy relationship with the food you consume
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Born in the lab
[PLACEHOLDER] is a robust behavior change solution built by leaders in the field and incubated at Duke University’s Center for Advanced Hindsight
Renowned Advisors
Dan Ariely, who authored Predictably Irrational, James B. Duke, professor of behavioral economics, and our Chief Storyteller is the co-founder of the Psychology One Program at Stanford.
Award-winning
We’ve sat on the top charts of Apple and Google Best Health+Wellness Apps.
Apple: Best Self Care App
Play Store: Best App Finalist
Analyzing your profile...
Comparing the demographic data...
Evaluating body composition...
Building Habit Profile...
Creating Best Fit Plan...
Evaluating Diet Preferences...
Assessing Underlying Psychology...
Predicting Future Results...
Analyzing Body Composition
processing...
Done
Habits and Behaviour
processing...
Done
Nutrition and Psychology
processing...
Done
Sit tight! We’re building your perfect plan based on millions of data points from other successful users.
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Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
Not magic. Just science.
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